Maruti Suzuki Launches Ritz: Yet Another Small Car in India
India's number one carmaker Maruti Suzuki India Limited unveiled the much-awaited Maruti Ritz here today. The car is available in both, petrol and diesel engine options.With the Maruti Suzuki Ritz - a Superior stance hatchback positioned at the premium- end of the compact car market - Maruti Suzuki consolidates its leadership in the highly competitive compact car segment. The Maruti Ritz comes with the BS-IV and OBD-I compliance much ahead of the regulation being enforced in the country.
The company commands the largest market share of 58 per cent in the compact car (A2) segment.
The Maruti Ritz has been specifically designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the car and carry out India-specific changes.
Unveiling the Maruti Suzuki Ritz, Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India Limited said, "The Ritz combines modern European design, the sportiness of the Swift, the latest in engine technology and Suzuki's globally acclaimed expertise in compact cars. The Maruti Suzuki Ritz further reiterates parent Suzuki Motor Corporation's commitment to bring global car models with contemporary design, style and next generation fuel efficient, environment friendly engine technology for its customers in India. The Maruti Ritz is one more step by Indian engineers towards capability development in automobile research and design."
The heart of the Maruti Ritz is the brand new 1.2 Litre K12M Petrol engine and the 1.3 DDiS Diesel power-plants, each offering optimum performance and fuel efficiency. Alongside this, the transmission system has been optimized for the Maruti Suzuki Ritz to match Indian driving habits. With this the Maruti Ritz offers the best-in-class combination of fuel efficiency and drivability.
Groovy Variants:
The car will be available in five variants, three variants with petrol engine - LXi, VXi and ZXi and two variants with Diesel engine - LDi and VDi. While Airbags and ABS are standard on ZXi, the Vxi and VDi variants have ABS as an optional feature.
Hip Colors:
The Maruti Ritz comes in an array of eight vibrant colours including 5 new ones:
Glistening Grey (New), Racing Green (New), Bakers Chocolate, Firebrick Red, Blue Blaze, Silky Silver, Midnight Black, Superior White
Maruti Ritz Price: Introductory Prices in DELHI are:
Maruti Ritz Petrol Variants:
Ritz Lxi - 3.90 lakh (Delhi Ex-Showroom Price)
Ritz Lxi - 4.20 lakh (Delhi Ex-Showroom Price)
Ritz Lxi 4.80 lakh (Delhi Ex-Showroom Price)
Maruti Ritz Diesel Variants:
Ritz Ldi - 4.65 lakh (Delhi Ex-Showroom Price)
Ritz Ldi - 4.99 lakh (Delhi Ex-Showroom Price)
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